This client woke up one day to the dreaded “All rankings gone, but Google is not saying why” result in their analytics. Sales plummeted.
What to do? In this case, there was no choice but to start again, so we did. New website, content, a medical reports summary directory and a large PR Mission.
The Mission went very well, with links from 150+ news sites, including the New York Post. Now one of the top ranked sites worldwide in its niche.