Websites that rank well are almost well designed. Easy to navigate. Easy on the eye. A match for what the user wants to see, experience, and learn. Rarely is this by accident. More often than not,the top ranking sites will provide the best user experience in addition to having great content and links. We can help with this.
Our Process
Understanding Site Visitors
Analysing User Data – To check age/gender of users and then match designs and UX to them.
Thinking like them – Would they like a video at the top of the content? A short introduction or summary? Build things intentionally.
Check the Competition – Learn from them, and do better than them,
Monitor and improve – Use tools(heatmap/usage recording) to check user behavior, drop off points, etc, and iterate.
Conversion Funnel Analysis – Where are they converting? From the home page CTA’? In content banners? What
Trust is Important
Reviews – Are they being actively gathered and incorporated into the site with the correct schema?
Comments – Many sites have them turned off to cut costs. That’s a mistake. Comments often contain questions your new site visitors want answered.
Chatbots are now superpowered – Always useful, a chatbot that can pre-empt a user’s desire for assistance and provide it. Super useful and can increase sales, but it’s also SEO. Anything that makes the user happier is SEO.
Screen Size Experience is Important
Don’t forget Desktop! – Your traffic might be mostly mobile, but desktop users are more likely to spend.
Mobile Speed is Essential – A slow mobile site will bleed visitors. Don’t check site speed on mobiles in the office, check it as if you are in the underground. Images must be sized for mobiles.
