SEO is about content, links, providing a great user experience, and having a fast, crawlable website that Google approves of.

Simple right? Well, it is.

The problem is not that SEO is hard. It’s that SEO costs money and the playing field is not level when different websites have vastly different budgets.

So, how do you compete against a vastly bigger player?
Work with someone who knows how to build scalable, automated solutions.

Here are a few we’ve built in the last 12 months:

One of our clients had 100,000 products on their website, all branded products from different health food companies. They were trying to compete against the established mega sites and failing. They had great ancillary content and even great links, but their products were not ranking because their product content was not good enough.

• They were using the manufacturer’s basic descriptions.
• The competition had the budget to rewrite them, add in relevant data about usage, and even reproduce the ingredients and nutritional value from the product labels (not included in the manufacturer descriptions).

Our client’s product data was just not as good. How to compete? They could not easily expand their own descriptions, and type out the package ingredients etc.

So, we solved it:

• We built a scraper that scraped their top 4 competitors of all products.
• The data was cross-checked against each other to ensure we had the correct data. If one website had different data from the three others, we discarded it.
• We then analyzed which ones were consistently doing best in Google by building a Google results scraper.
• Then we used AI to rewrite the descriptions and create tables for ingredients and nutritional value.

Now, our client had the best content, all unique and written in a style nearly undetectable as AI (this took some work, but it is possible with good prompts).

The machine we built would automatically scan our client’s product inventory, conduct research, and write improved content for them on the fly.

A client built their links by contacting Haro (now retired) and Source Bottle journalists. The way these sites work is journalists post a request for a source for an article, and people with validating content or expertise contact them detailing their expertise and data, hoping it will be referenced in the journalist’s article(s). It works and it’s a GREAT way to do link-building that provides value. But our new client was getting frustrated. Journalists work on deadlines, and often, someone had beaten them to the punch.

Here’s how we solved it:

• We analyzed the top sites providing this service.
• We built an application to monitor the requests as they were published.
• The application would then look for matching source content on the client’s site and reach out to the journalist on behalf of the site. This was done using AI, but the prompts were done well enough that it was nearly impossible to tell it wasn’t a real person.

Using this system, our client was able to get responses back to journalists within 15 minutes. As a result, they got many more links.

These are but a few of the bespoke solutions we have built to scale our clients’ SEO efforts. SEO is an arms race. If you don’t have the biggest pockets, then you need to have the smartest solutions. Of course, if you have both the deepest pockets AND can employ strategies like these? Well, your website SEO will be unstoppable.