“We sell the best phone wiping software.”
Followed by details about your software, what it does, what phone types it works on, why it’s the best, reviews, statistics, etc.  This direct, transactional content will help someone decide today if they will buy it.

Your customer already knows more or less what they want, and transactional content helps the transaction happen.  You need this kind of content.

But apart from this direct, transactional content, your website (and bottom line) will do much better if you create some nontransactional content.

Some examples of non-transactional content.

a. The ten best places to sell your used mobile phone

People looking to sell their old phones will likely Google this content.  Many people upgrade their phones every two years; their old ones might be worth selling.  But where can you sell it to get the best price?  So create an article for people looking for this information and then, of course… Give them many details about how even a wiped phone can restore the deleted images; before selling, they should properly wipe their phone using the “best phone wiping software.”

b. Top 20 celebrities who had photos stolen from their phone.

Again, it is a topic people are very interested in, and it even gets more traffic than people looking for phone-wiping software

c. “How do I do {photo stuff} with my phone?
A faq helping people with common image wiping/management issues on their phone is likely to generate a lot of traffic

The bottom line is we can create a lot of content that will bring people to your site who will then consider purchasing your product or services, even if they weren’t considering doing so before they arrived.

This “not directly transactional content” type is the key to bringing greater sales than you can bring with pure transactional content.