Technical SEO can only help already good sites. It can't magically cause a site with poor content, UX and links to rank well. That's not how technical SEO works.
In 2025, your SEO team needs to have their head around scalable technologies if you are going to compete at scale.
There is top of funnel content, bottom of funnel content, and then there's link-baiting content, which is completely outside the funnel.
Not all content is meant to create a sale today - you need content that will bring future sales as well.
Because that's what it's really all about.
Forget Domain Rank. Google doesn't use it. You need links from trusted editorial sources.
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