In 2025 your SEO team needs to have their head around scalable technologies if you are going to compete at scale.
There it stop of funnel content, bottom of funnel... and then link baiting content which is completely outside the funnel.
Not all content is meant to create a sale today - you need content that will bring future sales as well.
Becuase that's what it's really all about.
Forget about Link Domain Rank. It's not a signal of trust.
Web design and layout are a big part of SEO. How fun your website is to use impacts rankings.