Only Freely Given Links of Value are worth getting.
Every day, Linkjuiced is contacted by link sellers with a list of sites with links for sale. Of course, if I have this list, then Google has it too. The links… are not worth getting. ‘Doman Rank 85+” they proudly claim. I am not sure why. Domain Rank is just a score of how many sites are linking to that site, and since link sellers interlink their sites, they are almost always high DR. Buying links ensures an almost certain outcome of a brief rise in rankings, whilst Google gives your link s the benefit of the doubt, followed by a crash when Google call foul. Don’t buy links. It’s a critical business link.
Instead? Earn them and have them freely given. Here’s how we do it.
1. Link Bait Content + Outreach
Link Bait content is entirely different from transactional content. Instead of targeting your main keywords, it’s content showing your topic expertise that journalists can use in source articles. Industry statistical content works well for this kind of link-building. We research a topic closely aligned with your business and then build a page with lots of quotes, stats, and images, allowing journalists to use all of them.
More than just giving permission, we actively seek them out. LinkJuiced has built its own priority software that will scan journalist “request for source” sites such as SourceBottle and the German Equivalent Recher Scout and do the following.
The result? A constant flow of topical links from journalists will continue to build links and rankings to your site.
Link Bait Content Examples
Completed Projects
Gym Statistics has built more than 75 links of quality.
Starting Soon
Best Fall Detection Blog 3 Articles about elderly care and a Stats article about aging. (Client sells Fall detection watches
Stem Cell History: A Detailed chronology of stem cell medicine achievements (Client provides stem cell treatments)
2. PR Mission
Link baiting + journalist outreach is great. The initial investment is small. The links come in over time and you only pay for them as they arrive. But it’s a slow burn, not a big fast impact. When you want a lot of high-quality links fast, it’s better to do a PR Mission. This is how it works.
Example Site – Beike Cell Therapy
Getting links to a stem cell therapy site? Well. It’s pretty hard. Most of the links about stem cell therapy go to big learning hospitals driving the science. So, how do I get links? A PR mission about the mums and the value of their unpaid contribution. It’s the mothers who most often provide care to children who can benefit from this type of medical intervention, so we ran a mission to bring attention to their unsung heroics in looking after the family.
The result?
The Result?
As you can see, prior to the PR Mission, traffic was largely stable, but then increased by 4x over the following 6 months. More than 100 highly respected sites, such as the New York Times, were linked to the survey. We provided four different funky artworks for journalists to use to make their lives easier, and they were well used.
No other link building was done in the next 6 months, but links continued to grow, partly because sites would check the quality of sites already linked to Beike and feel comfortable linking to their other content.
