{"id":2713,"date":"2025-06-20T17:53:15","date_gmt":"2025-06-20T17:53:15","guid":{"rendered":"https:\/\/linkjuiced.com\/?p=2713"},"modified":"2025-06-20T21:04:18","modified_gmt":"2025-06-20T21:04:18","slug":"jenseits-der-ki-ubersicht-warum-seos-neue-projekte-in-nischen-bauen-die-die-bots-nicht-schlucken-konnen","status":"publish","type":"post","link":"https:\/\/linkjuiced.com\/de\/beyond-the-ai-overview-why-seos-are-building-new-projects-in-niches-the-bots-cant-swallow\/","title":{"rendered":"Jenseits der KI-\u00dcbersicht: Warum SEOs neue Projekte in Nischen aufbauen, die die Bots nicht schlucken k\u00f6nnen"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>The \u201czero-click\u201d shock<\/h2>\n<p>When Google rolled out AI Overviews to U.S. users in May 2024, organic CTRs for many informational queries fell by <strong>18 \u2013 70 %<\/strong>.<sup id=\"cite-1\"><a href=\"#ref-1\">[1]<\/a><\/sup><br \/>A Search Engine Land log-file study pegged the average drop on non-branded keywords at 24 %,<sup id=\"cite-2\"><a href=\"#ref-2\">[2]<\/a><\/sup><br \/>while MailOnline reported a <strong>56 %<\/strong> slump on affected terms.<sup id=\"cite-3\"><a href=\"#ref-3\">[3]<\/a><\/sup><br \/>With \u201cGenerative Engine Optimisation\u201d (GEO) still immature,<sup id=\"cite-4\"><a href=\"#ref-4\">[4]<\/a><\/sup><br \/>many SEOs are hedging their bets by owning vertical sites where AI summaries are rare or policy-restricted.<\/p>\n<p><!-- -------------------------------------------------------------------- --><\/p>\n<h2>Where AI struggles to summarise (for now)<\/h2>\n<ul>\n<li><strong>Regulatory \/ Age gating (adult, cannabis, Rx)<\/strong><br \/>Google throttles or omits AI answers that could violate YMYL or Safe-Search policies.<sup id=\"cite-5\"><a href=\"#ref-5\">[5]<\/a><\/sup><\/li>\n<li><strong>Paywalls &amp; logged-in experiences<\/strong><br \/>LLMs can\u2019t ingest gated data in real time, so Google defers to the source site.<\/li>\n<li><strong>Rapidly changing, hyper-local inventory<\/strong><br \/>Menus, stock or pricing go stale quickly; AI risks giving bad info.<\/li>\n<li><strong>Liability-heavy advice (medical, legal, financial)<\/strong><br \/>Overviews appear with heavy disclaimers\u2014or are suppressed altogether\u2014pushing users to trusted brands.<\/li>\n<\/ul>\n<p><!-- -------------------------------------------------------------------- --><\/p>\n<h2>Verticals SEOs are investing in now<\/h2>\n<ul>\n<li><strong>OnlyFans &amp; adult-creator directories<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Age-restricted content; Safe-Search keeps AI cautious.<br \/><em>Example sites:<\/em><br \/><a href=\"https:\/\/www.findapeach.com\" target=\"_blank\" rel=\"noopener\">Find a Peach<\/a><sup id=\"cite-6\"><a href=\"#ref-6\">[6]<\/a><\/sup>,<br \/>OnlyFinder, SubSeeker, FansMetric.<\/li>\n<li><strong>Online pharmacy &amp; tele-health<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Prescriptions and FDA rules force Google to keep AI advice minimal.<br \/><em>Example sites:<\/em> Capsule, GoodRx, Hims \/ Hers.<\/li>\n<li><strong>Cannabis dispensary maps &amp; marketplaces<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Federal illegality in the U.S.; menus change hourly.<br \/><em>Example sites:<\/em> Weedmaps, Leafly, Dutchie.<\/li>\n<li><strong>Specialist medical subsites<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Clinician oversight and nuanced data that AI can\u2019t fake.<br \/><em>Example sites:<\/em> ModernFertility, Mindbloom.<\/li>\n<li><strong>Hyper-local service marketplaces<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Real-time availability and pricing vary by ZIP.<br \/><em>Example sites:<\/em> Thumbtack, TaskRabbit.<\/li>\n<li><strong>Live event &amp; ticketing platforms<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Seat inventory changes by the minute; copyright\/licensing hurdles.<br \/><em>Example sites:<\/em> DICE, Songkick.<\/li>\n<li><strong>Niche B2B directories<\/strong><br \/><em>Why AI summaries stay thin:<\/em> Specs and pricing locked behind signup walls.<br \/><em>Example sites:<\/em> Thomasnet, Indie Hackers Tools.<\/li>\n<\/ul>\n<p><!-- -------------------------------------------------------------------- --><\/p>\n<h2>What the new playbook looks like<\/h2>\n<ol>\n<li><strong>Own proprietary or gated data<\/strong> \u2013 inventory, ratings or subscription-only content that AI can\u2019t crawl freely.<\/li>\n<li><strong>Lean into regulatory moats<\/strong> \u2013 compliance costs deter generic AI answers.<\/li>\n<li><strong>Design for transactions<\/strong> \u2013 booking engines, quote forms and tele-consults keep users on-site.<\/li>\n<li><strong>Capture \u201clink-as-citation\u201d value<\/strong> \u2013 Overviews still need sources; invest in primary data to earn those links.<\/li>\n<li><strong>Think community first<\/strong> \u2013 forums and reviews generate fresh, long-tail content that outpaces the AI cache.<\/li>\n<\/ol>\n<p><!-- -------------------------------------------------------------------- --><\/p>\n<h2>Takeaways for SEOs<\/h2>\n<p>Google\u2019s AI layer isn\u2019t the death of search, but it <em>does<\/em> shift the battlefield.If your sites answer simple, fact-based queries, expect shrinking clicks.If you can <strong>own data Google is reluctant or unable to summarise<\/strong>, you can ride the next wave while competitors fight over a vanishing slice of blue-link traffic.<\/p>\n<p><!-- -------------------------------------------------------------------- --><br \/><!-- FOOTNOTES --><\/p>\n<ol style=\"font-size: 0.85em;\">\n<li id=\"ref-1\"><a href=\"#cite-1\">^<\/a> Wired: \u201cWith AI Mode, Google Search Is About to Get Even Chattier\u201d (May 2025)<\/li>\n<li id=\"ref-2\"><a href=\"#cite-2\">^<\/a> Search Engine Land: \u201cGoogle AI Overviews hurt click-through rates\u201d (Apr 2025)<\/li>\n<li id=\"ref-3\"><a href=\"#cite-3\">^<\/a> Press Gazette: \u201cGoogle AI Overviews leads to dramatic reduction in CTR for MailOnline\u201d (May 2025)<\/li>\n<li id=\"ref-4\"><a href=\"#cite-4\">^<\/a> Search Engine Land: \u201cWhat is Generative Engine Optimisation (GEO)?\u201d (Aug 2024)<\/li>\n<li id=\"ref-5\"><a href=\"#cite-5\">^<\/a> SE Ranking research: \u201cAI Overviews and YMYL Topics\u201d (Sept 2024)<\/li>\n<li id=\"ref-6\"><a href=\"#cite-6\">^<\/a> Find a Peach: North America directory page (June 2025)<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KI-\u00dcbersichten dr\u00e4ngen sich jetzt an der Spitze von Google und wir alle sehen zu, wie unsere Klicks verschwinden? Nun, die meisten schon, aber nicht alle.  Was ist, wenn sich der Fluchtweg in Nischen versteckt, die die Bots nicht zusammenfassen k\u00f6nnen: altersbeschr\u00e4nkte OnlyFans-Verzeichnisse, Compliance-lastige Online-Apotheken, hyperlokale Grasabgabestellen. K\u00f6nnten propriet\u00e4re Daten und regulatorische Gr\u00e4ben die n\u00e4chste Grenze f\u00fcr SEOs sein, die vor dem Null-Klick-Druck fliehen?<\/p>","protected":false},"author":1,"featured_media":2715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond the AI Overview: Why SEOs Are Building New Projects in Niches the Bots Can\u2019t Swallow - LinkJuiced<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkjuiced.com\/de\/jenseits-der-ki-ubersicht-warum-seos-neue-projekte-in-nischen-bauen-die-die-bots-nicht-schlucken-konnen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the AI Overview: Why SEOs Are Building New Projects in Niches the Bots Can\u2019t Swallow - LinkJuiced\" \/>\n<meta property=\"og:description\" content=\"AI Overviews now crowd the top of Google and we all all watching our clicks vanishing? 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