{"id":2213,"date":"2025-02-04T12:21:50","date_gmt":"2025-02-04T12:21:50","guid":{"rendered":"https:\/\/linkjuiced.com\/?p=2213"},"modified":"2025-04-04T10:26:43","modified_gmt":"2025-04-04T10:26:43","slug":"inhalte-die-links-anziehen-treten-auserhalb-des-trichters","status":"publish","type":"post","link":"https:\/\/linkjuiced.com\/de\/content-that-attracts-links-step-outside-the-funnel\/","title":{"rendered":"Inhalte, die Links anziehen - Treten Sie aus dem Trichter heraus"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Direkt transaktionale Inhalte vs. kundenorientierte Inhalte<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-line-height:1.8em;--awb-margin-bottom:60px;\"><p>Nicht alle Inhalte sind so konzipiert, dass sie direkt zu Verk\u00e4ufen f\u00fchren. Ich meine nicht den Top-of-Funnel-Inhalt (z. B. ein Rezept f\u00fcr einen Lammbraten auf einer Lebensmittel-Website). Ich meine Inhalte, die v\u00f6llig au\u00dferhalb des Trichters liegen, wie Link-Baiting-Inhalte. Diese Inhalte bringen vielleicht nie einen Kunden auf Ihre Website, und das ist auch gut so. Das ist nicht sein Zweck. Sein Zweck ist das Link-Baiting, und dabei werden die Links, die er bringt, das Ranking Ihrer anderen Inhalte verbessern.<\/p>\n<p>Kommen wir zur Sache.<\/p>\n<p>F\u00fcr dieses Beispiel nehmen wir an, dass der Kunde ein Krankenhaus ist, das hochmoderne medizinische Verfahren anbietet.<\/p>\n<p><strong>Transaktionale Inhalte - Bottom of Funnel<\/strong><\/p>\n<p>Menschen, die auf dieser Seite nach Inhalten suchen, sind bereits sehr fortgeschritten in <a href=\"https:\/\/beikecelltherapy.com\/studies\/the-value-of-the-stay-at-home-parent-in-2024.html\">Entscheidungsfindung.<\/a> Die Rankings f\u00fcr diese Art von Inhalten sind in der Regel sehr wettbewerbsf\u00e4hig, da die Konversationsraten hoch sind.<\/p>\n<ul>\n<li>Landing Pages mit Informationen \u00fcber die Behandlung, Erfolgsraten, den Behandlungsprozess usw. (z. B., <a href=\"https:\/\/beikecelltherapy.com\/treatments\/stem-cell-treatment-autism\/\">Stammzellenbehandlung f\u00fcr Autismus<\/a>)<\/li>\n<\/ul>\n<p><strong>Nicht transaktionsbezogene, aber verwandte Inhalte - Top of Funnel<\/strong><\/p>\n<p>Diese Art von Inhalten zieht Menschen an, die sich in der Recherchephase befinden. Wahrscheinlich wollen sie heute noch keine Kunden werden, aber es ist wichtig, ihr Vertrauen als Informationsquelle zu ihrem Wunschthema zu gewinnen. <strong>Beispiele hierf\u00fcr k\u00f6nnten sein:<\/strong><\/p>\n<ul>\n<li>Zusammenfassungen von \u00e4rztlichen Berichten, die die j\u00fcngsten Verbesserungen in der Behandlung zeigen. <a href=\"https:\/\/beikecelltherapy.com\/stem-cell-medical-reports\/\">Medizinische Berichte \u00fcber Stammzellen<\/a><\/li>\n<li>Eine Liste von Prominenten, die sich wegen dieser Krankheit in Behandlung begeben haben. <a href=\"https:\/\/beikecelltherapy.com\/the-rise-of-stem-cell-treatments-among-celebrities\/\">Ber\u00fchmte Pers\u00f6nlichkeiten, die sich einer Stammzellenbehandlung unterzogen haben<\/a><\/li>\n<\/ul>\n<p><strong>Link-K\u00f6der-Inhalt<\/strong><\/p>\n<ul>\n<li>Eine Liste der Fortschritte, die im Laufe der Zeit bei der Behandlung dieses Leidens erzielt wurden. <a href=\"https:\/\/beikecelltherapy.com\/stem-cell-treatment-timeline\/\">Fortschritte bei der Stammzellenbehandlung<\/a><\/li>\n<li>Eine Studie zeigt, dass M\u00fctter einen Gro\u00dfteil der unbezahlten Arbeit in der Gesellschaft leisten <a href=\"https:\/\/beikecelltherapy.com\/studies\/the-value-of-the-stay-at-home-parent-in-2024.html\">Die unbezahlte Arbeit von M\u00fcttern im Jahr 2024<\/a><\/li>\n<\/ul>\n<p>Dieser Inhalt wird wahrscheinlich nur wenige Konversionen bringen, aber er wird Links erhalten, und Links zu diesen Seiten werden Linkpower an die Transaktionsseiten weitergeben, was zu h\u00f6heren Rankings f\u00fchrt.<\/p>\n<p>Sorgen Sie also daf\u00fcr, dass Ihre Transaktionsinhalte und Top-of-Funnel-Inhalte richtig gemacht werden, aber vergessen Sie nicht Ihre Linkbaiting-Inhalte, denn von dort werden die Links kommen.<\/p>\n<p>Brauchen Sie Hilfe bei Ihrer Content-Strategie? Sprechen Sie noch heute mit uns!<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:70px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"393\" alt=\"Ergebnisse der Mission\" title=\"Ergebnisse der Mission\" src=\"https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-1024x393.jpg\" class=\"img-responsive wp-image-2090\" srcset=\"https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-200x77.jpg 200w, https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-400x153.jpg 400w, https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-600x230.jpg 600w, https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-800x307.jpg 800w, https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission-1200x460.jpg 1200w, https:\/\/linkjuiced.com\/wp-content\/uploads\/2021\/04\/pr-mission.jpg 1684w\" sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>There is top of funnel content, bottom of funnel content, and then there&#8217;s link-baiting content, which is completely outside the funnel.<\/p>","protected":false},"author":1,"featured_media":2218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60,59],"tags":[],"class_list":["post-2213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musings","category-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content that Attracts Links - Step Outside the Funnel - LinkJuiced<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkjuiced.com\/de\/inhalte-die-links-anziehen-treten-auserhalb-des-trichters\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content that Attracts Links - Step Outside the Funnel - LinkJuiced\" \/>\n<meta property=\"og:description\" content=\"There is top of funnel content, bottom of funnel content, and then there&#039;s link-baiting content, which is completely outside the funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/linkjuiced.com\/de\/inhalte-die-links-anziehen-treten-auserhalb-des-trichters\/\" \/>\n<meta property=\"og:site_name\" content=\"LinkJuiced\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T12:21:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T10:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/linkjuiced.com\/wp-content\/uploads\/2025\/02\/tunnel1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LinkJuiced\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/linkjuiced.com\\\/content-that-attracts-links-step-outside-the-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/linkjuiced.com\\\/content-that-attracts-links-step-outside-the-funnel\\\/\"},\"author\":{\"name\":\"LinkJuiced\",\"@id\":\"https:\\\/\\\/linkjuiced.com\\\/#\\\/schema\\\/person\\\/f010a8b5d452356f0b0659101d0c39c7\"},\"headline\":\"Content that Attracts Links &#8211; 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