Let’s say your business is phone wiping software.

You would center your content around the messaging that you sell the best phone wiping software and would include details about your software, what it does, what phone types it works on, why it’s the best, reviews, statistics, etc.

This direct, transactional content will help someone decide today if they will buy it. Your customer already knows more or less what they want, and transactional content helps the transaction happen . You need this kind of content.

But apart from this direct, transactional content, your website (and bottom line) will do much better if you create some non-transactional content.

Some examples of non-transactional content:

1. The Ten Best Places to Sell Your Used Mobile Phone

People looking to sell their old phones will likely Google this content. Many people upgrade their phones every two years; their old ones might be worth selling. But where can you sell it to get the best price? So, you would create an article for people looking for this information and then, of course, give them many details about how even a wiped phone can restore the deleted images; before selling, they should properly wipe their phone using the “best phone wiping software.”

2. Top 20 Celebrities Who Had Photos Stolen from Their Phone.

Again, it is a topic people are very interested in and it even gets more traffic than people looking for phone-wiping software.

3. “How Do I Do {Photo Stuff} with My Phone?

A FAQ helping people with common image wiping/management issues on their phone is likely to generate a lot of traffic.

This content brings customers to your site who didn’t even know they were customers at the time. They may not have known your product or service existed or about your company. This content will bring them to you, all the same.