The music has stopped, there are no chairs to sit on. The days of scaled AI content are over.
Technical SEO can only help already good sites. It can't magically cause a site with poor content, UX and links to rank well. That's not how technical SEO works.
WordPress is a GREAT tool for building websites with. Don't listen to the ney sayers.
In 2025, your SEO team needs to have their head around scalable technologies if you are going to compete at scale.
There is top of funnel content, bottom of funnel content, and then there's link-baiting content, which is completely outside the funnel.
Not all content is meant to create a sale today - you need content that will bring future sales as well.
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